Because what brand wouldn’t want to work with Taylor Swift’s boyfriend (Travis Kelce) and Livvy Dunne???
the dream team
29m+ impressions | 2m+ engagements | 20m+ video views
the scope
We needed to build a content library for Accelerator and also collect content for a new flavor launch. We were lucky enough to get both Travis Kelce and Livvy Dunne in the room at the same time to create. From conceptualizing and logistics to BTS shooting and live content creation, I touched all parts of this project.
Flavor launch post (image linked)
pushing the needle
Aside from organic social content, this collaboration between two internet powerhouses was widely covered by publications like: Sports Illustrated, People, New York Post, Men’s Journal, Heavy and more, grabbing 250M+ online impressions.
